The operator behind the Workbench

Eleonora Ferrero is a business operations and strategy leader with 20+ years’ experience scaling B2B SaaS companies, from Seed to Series B, and more than five years implementing AI initiatives inside them.

She has run operations within venture-backed tech companies at the stage where growth outpaces how work gets done: Chief of Staff at Lokalise, scaling it from 180 to 300 people; first operations hire at Evolution AI, where she built people, finance and business operations from scratch, and worked with Fitch, Dun & Bradstreet and The Aztec Group putting AI into production two years before ChatGPT; and international expansion across EMEA and APAC at Introhive. Before that, building international programmes across Europe, and coaching hundreds of leaders along the way. Her work sits at the intersection of operations, strategy, and organisational design: decision rights, operating cadence, accountability, and the systems that turn strategy into execution.

She works with executive teams that want to stop paying the cost of slow execution. Think of actions sitting in the to-do for weeks, calendars suffocated by meetings, and decisions that keep escalating. She implements concrete fixes that combine structure, behaviours, and AI-enabled workflows so teams can execute on the strategy.