The operator behind the Workbench
Eleonora Ferrero is a business operations and strategy leader with 20+ years’ experience scaling B2B SaaS companies, from Seed to Series B, and more than five years implementing AI initiatives inside them.
She has run operations inside venture-backed tech companies at the stage where growth outpaces the way work gets done: scaling a remote-first B2B SaaS company from 180 to 300 people, building international programmes across Europe, and coaching hundreds of leaders along the way. Her work sits at the intersection of operations, strategy, and organisational design: decision rights, operating cadence, accountability, and the systems that turn strategy into execution.
She works with executive teams that want to stop paying the cost of slow execution. Think of actions sitting in the to-do for weeks, calendars suffocated by meetings, and decisions that keep escalating. She implements concrete fixes that combine structure, behaviours, and AI-enabled workflows so teams can execute on the strategy.
Pushing the limits, together
“I created the Workbench to keep pushing the limits of how operations work at scaling companies, alongside peers whose experience and ways of working I genuinely want to learn from. You already use AI. Your team does too. But the work itself hasn’t changed yet. That gap is what we work on, together.”
Every cohort is curated by hand. Every session builds something real. The Workbench is not a course business; it is a working community, and it stays small on purpose.
How the Workbench works
Minimal theory, maximum implementation. Concept material lives in async pre-work; live time is for building. If a session ends without something built, the session failed.
If it’s not documented, it doesn’t exist. Every build is written up in a consistent format. Documentation is infrastructure, for the humans and for the AI that builds on it.
The machine gets built so the humans can be more human. Automation exists to free judgement, relationships, and attention, never to replace them. Where human oversight matters, it stays.
Contact
Email: [email protected]
LinkedIn: Eleonora Ferrero
The Operator’s Workbench is by invitation. Foundations is open, £69. Company Workbench starts with a conversation.